1. Use Cream-based Cosmetics on your face (not powder-based).
Powder adds texture to skin that already has developed texture.
2. Find a tone of lipstick that matches your inner lip or gums.
3. Don’t recreate the brows you had in your 20s.
Women older than 50 tend to lose definition in their eyebrows. Just go with that.
4. Do not wear any eye shadow at all.
Especially no contour in the crease because it gives the appearance of deepening the crease. A little bit of mascara is OK.
5. Tinted Moisturizers don’t work.
If you’re going to use a foundation to even out skin tone, find one that gives coverage but doesn’t add texture. Be willing to spend money on a foundation and take your time to experiment and find the exact right shade. Matching your skin tone exactly is critical.
The whole idea behind BOOM! is less is more.
Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.
You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.
Health & Fitness guru, turning us ordinary folk into machines!
The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glow, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.